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direct action marketing

См. также в других словарях:

  • direct-action marketing — /daɪˌrekt ˌækʃən ma:kɪtɪŋ/ noun same as direct response advertising …   Marketing dictionary in english

  • Direct-response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… …   Wikipedia

  • Direct response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… …   Wikipedia

  • Direct digital marketing — is an addressable digital marketing method. Traditional direct marketing is achieved using a customer’s postal address. With direct digital marketing addressability comes in one of three forms: an email address, a Web browser cookie, and a mobile …   Wikipedia

  • Next-best-action marketing — Contents 1 Introduction 2 Further positioning 3 Enabling technology 4 History 5 Benefits and draw …   Wikipedia

  • Next best action marketing — Introduction =Next Best Action marketing (also known as Best Next Action or Next Best Activity), as a special case of Next Best Action decision making, is a customer centric marketing paradigm that considers the different actions that can be… …   Wikipedia

  • Direct response television — Direct Response Television, or DRTV for short, includes any television advertising that asks consumers to respond directly to the company usually either by calling an 800 number or by visiting a web site. This is a form of direct response… …   Wikipedia

  • Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts …   Wikipedia

  • Direct-to-video — (also known as direct to DVD, direct to iTunes, direct to digital, made for video, straight to video, and straight to DVD) is a term used to describe a film that has been released to the public on home video formats (historically VHS) without… …   Wikipedia

  • Markéting — Marketing Le marketing (appelé aussi par le néologisme mercatique) est une discipline du management qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou …   Wikipédia en Français

  • Marketing ethics — Marketing Key concepts Product marketing · Pricing …   Wikipedia

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